Helping men and boys build better lives

About MINDSET

Our story: why MINDSET exists.

We believe men and boys deserve a place where wellbeing, confidence and personal growth can be discussed openly, practically and without judgment.

Connection. Learning. Courage.True strength includes asking for support, developing new skills and choosing to grow.

Who we are

A different kind of mental health & wellbeing charity.

MINDSET is a London-based charity supporting men and boys to build confidence, improve their wellbeing, develop their potential and create better lives.

We understand that many men and boys can face pressures that make it difficult to speak openly or ask for help. Our aim is to make support feel accessible, human and useful — through community, practical skills, mentoring, positive role models and opportunities for positive change.

Our vision

A future where men and boys can thrive.

Our vision is for a society where men and boys feel able to talk about their wellbeing, know where to turn for support, develop confidence and resilience, and build lives with purpose and direction.

Our mission

Prevention, early support and positive change.

We want to create welcoming, practical and positive places where men and boys can get support before they reach crisis point, develop themselves and build the tools, confidence and connections they need to navigate life.

Our values

What we stand for.

These values guide how we design services, communicate, make decisions and build relationships with men, boys, families and partners.

01

Positive

We focus on possibilities, strengths and progress.

02

Practical

We provide tools people can actually use in everyday life.

03

Respectful

Everyone deserves to be heard and treated with dignity.

04

Inclusive

Everyone deserves the opportunity to participate and develop.

05

Courageous

We are not afraid to have difficult conversations.

06

Human

Behind every participant is a person with their own story.

07

Progress

We do not expect perfection. We believe in taking the next step.

Our aims & objectives

Helping men and boys build better lives.

We are building MINDSET around practical aims that keep prevention, access, confidence and personal development at the centre.

01

Reduce mental health stigma

Challenge and dismantle the societal stigma that can stop men speaking or seeking support.

02

Foster community & connection

Build strong, supportive networks where men and boys can feel understood and less isolated.

03

Enhance coping skills & resilience

Equip men and boys with practical strategies for navigating stress, setbacks and life challenges.

04

Promote personal development

Inspire men and boys to set goals, build skills and make positive changes in their personal, educational and professional lives.

05

Increase access to support

Make useful resources, groups and opportunities easier to find and engage with — especially before crisis point.

We don't fake it. We face it.

Practical support, positive people and real-life tools shape the culture we are building.
Need to talk right now?MINDSET is not an emergency or crisis service.

If you or someone else is in immediate danger, contact emergency services. Samaritans offers free support day or night on 116 123. Visit Samaritans.